The Black Label Team

Lance Roach is the energy and vision behind Black Label Built, Nebraska’s go-to crew for bold, modern outdoor living spaces. He leads with a no-BS, all-in mentality and a deep belief that great work comes from a mix of craftsmanship, culture, and fun. His crew doesn’t just build decks, patios, and backyards. They create top-shelf spaces designed to last and built to serve.

Black Label started with one idea. Lance wanted to give clients a high-end experience they would never expect from a contractor, the kind that feels less like hiring a company and more like joining something bigger. That standard became the foundation for everything the company does today. From steel-framed decks to high-end patios and outdoor kitchens that feel like a natural extension of the home, every project reflects the Black Label Built standard. Built to Serve. Built to Last.

As a leader, Lance pushes his team to raise the bar every single day while keeping things positive and full of energy. He sees his crew as partners in bringing big visions to life, not just contractors on a job site. His mission stays simple. Deliver a great experience from start to finish, where clients feel taken care of and his team feels inspired to do their best work.

Outside the office and job site, Lance’s passions run as full-throttle as his career. He is all about family, fitness, and chasing growth in every area of life. You’ll find him rucking miles for clarity, lifting weights with his boys, playing a round of golf, or planning travel and new adventures with his wife and kids. He believes success means little without being intentional about who you’re becoming and the memories you’re making.

Driven by impact, Lance is helping shape Black Label Built into more than just a company. It is a lifestyle, an energy, and a promise to always build better. Better spaces, better experiences, better lives.